Books and Ideas — in Culture Topics: Books and Ideas 1 min read

VW and the darkside

Sophisticated campaign orchestrated by Greenpeace using the same Star Wars theme that featured in the latest VW ads. The aim was to raise pressure on Volkswagen to put more effort into bringing its green technology to bear across its fleet.

There is good in Volkswagen. We feel it —

Volkswagen is a big part of many of our lives — indeed many rebel vehicles are VWs. But it seems the bosses at Volkswagen have been seduced by the dark side of the Force and left us with little choice but to challenge them. But it's not too late. There's a chance that together we can turn Volkswagen away from the dark side and into a Force for good, leading to a brighter future for us all.